FESTIVAL INFORMATION
COMING 2023!
Festival: Entertainment
Since its inception, the Waterbury Puerto Rican Festival will feature some of the best local Puerto Rican talent - groups, solo artists, cultural acts - and it closes with a few well-known performers who come to the festival from Puerto Rico specifically to be part of the event.
Attendees arrive early to grab the best space at the park, shop with the vendors, and get first dibs at the delicious food provided by both local restaurants and out-of-town vendors.
Festival: Vendors
Licensed vendors set up their tents to sell merchandise and/or food, which has been an economic driver for the City of Waterbury where attendees get to buy Puerto Rican dishes (yellow rice, roast pork, kabobs, fritters, turnovers, drinks, etc.) as well as souvenirs and hand-made arts and crafts.
All vendors must complete an application, pay a fee, and be approved both by the Festival committee and either by the City’s Health or Licenses and Inspections Departments to sell at the event.
The Festival typically is over by 6:00 pm.
Sponsorship Opportunities:
Isla Level Investment - Presenting Sponsor: $7,000.00 (exclusive package)
• Lead sponsor of the Parade & Festival
• Premium stage speaking opportunity during the Festival
• Prominent mention in promotional announcements advertising on radio/TV/social media campaigns during the eight weeks preceding the event
• 2 Radio Interviews with the Parade Organizers two weeks before the event
• Exclusive visit of 2023 Mr. & Ms Waterbury Puerto Rico
• Promotional messages to air on media sponsor – tagged with sponsors audio, message and logo.
• Sponsored social media posts encouraging people to attend the Parade and tune-in to our official media sponsor to watch tagging your social pages.
• Your logo featured adjacent to all news stories highlighting the Parade and the causes it supports: promoting leadership and education, celebrating traditions and being involved in community services. All stories posted to category on our media sponsors page.
• NEWS team will feature your business and employees showcasing your commitment to the Puerto Rican community in a content package air on special program at newscast the week leading up to the Parade.
• Logo on signage near the NEWS sponsor broadcast desk
• Lead sponsor identification in the live Parade coverage on NEWS sponsor
• 15 VIP tickets to attend all parade and festival events
• Sponsor logo on all printed, social media and web marketing materials
• Logo on Waterbury PR Parade website for one year linked to sponsor website
• Banner placed on stage (provided by sponsor)
• Exhibitor booth and table at the Festival (provided by sponsor)
• 1 Full Page Color Ad in the event Raices Gala on November 2023.
• 5 VIP Tickets to the Inaugural Raices Gala in November 2023.
• Prominent mention on social
Coquí Level Investment $3,500.00
• Prominent mention in promotional announcements advertising on radio/TV/social media campaigns during the six weeks preceding the event
• 12 VIP tickets to attend all events
• Sponsor logo on all printed, social media and web marketing materials
• Logo on Waterbury PR Parade website for one year linked to sponsor website
• Banner placed on stage (provided by sponsor)
• Exhibitor booth and table at Festival (provided by sponsor)
Flamboyán Level Investment $1,500.00
• Prominent mention in promotional announcements during the four weeks advertising radio/TV campaigns.
• 10 tickets for all VIP Events
• Sponsor logo in all printed, social media and web marketing materials
• Logo on Waterbury PR Parade website for one year linked to sponsor website
• Banner placed on stage (provided by sponsor)
• Exhibitor booth and table at the Festival (provided by sponsor)
Laton City (Brass City) Investment $800.00
• Logo placement in promotional announcements during the two weeks advertising TV campaigns.
• Company mention on all printed, social media and web marketing materials.
• Sponsor name on Waterbury PR Parade website for one year linked to sponsor website
• 6 tickets for all VIP Events
• Exhibitor booth and table at the Festival (provided by sponsor)
El Morro Investment $500.00
• 2 tickets for all VIP Events
• Company name mention on all printed, social media and web marketing materials
• Sponsor name on Brass City PR Parade website for one year linked to sponsor website
To confirm your participation, complete your registration, select your support level and make your payment.
Alternatively, you can send the completed Sponsorship form to us before March 15, 2023 along with your check payable to:
Waterbury Puerto Rican Parade & Festival Committee
c/o Afro-Caribbean Cultural Center
Nelson Rafael Roman
50 Wacona Avenue, 5T
Waterbury, CT 06705
