36th Annual Waterbury Puerto Rican Day Parade

COMING 2023! 

The city of Waterbury, CT's Puerto Rican Parade will feature nearly 1,000 marching participants and is one of the largest parades in the City of Waterbury and the Naugatuck Valley region. Among the participants, you will see our honorees and delegates, local school groups, school bands, cultural groups from different countries showcasing their pride, Waterbury Police Officers and Waterbury Firefighters, the CT National Guard, music groups, entertainers, faith groups, Paso Fino Horses, clowns, media groups (radio, TV, print), sponsors, and elected officials.

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Participate in the Parade:

Upon approval of your application and receipt of payment, all contingents will receive parade permits, wristbands, and, if applicable, referral to float staff for design and construction of float. We look forward to celebrating another parade with you.

 

 

 

 

 

 

 

 

 

 

 

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Alternatively, you can send the completed Participation form to us before April 15, 2023 along with your check payable to:

 

Waterbury Puerto Rican Parade & Festival Committee 
c/o Afro-Caribbean Cultural Center 

Nelson Rafael Roman
50 Wacona Avenue, 5T 

Waterbury, CT 06705

 

Sponsorship Opportunities:

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Isla Level Investment - Presenting Sponsor:   $7,000.00 (exclusive package) 

• Lead sponsor of the Parade & Festival
• Premium stage speaking opportunity during the Festival
• Prominent mention in promotional announcements advertising on radio/TV/social media campaigns during the eight weeks preceding the event
• 2 Radio Interviews with the Parade Organizers two weeks before the event
• Exclusive visit of 2023 Mr. & Ms Waterbury Puerto Rico 
• Promotional messages to air on media sponsor – tagged with sponsors audio, message and logo.
• Sponsored social media posts encouraging people to attend the Parade and tune-in to our official media sponsor to watch tagging your social pages.
• Your logo featured adjacent to all news stories highlighting the Parade and the causes it supports: promoting leadership and education, celebrating traditions and being involved in community services. All stories posted to category on our media sponsors page.
• NEWS team will feature your business and employees showcasing your commitment to the Puerto Rican community in a content package air on special program at newscast the week leading up to the Parade.
• Logo on signage near the NEWS sponsor broadcast desk
• Lead sponsor identification in the live Parade coverage on NEWS sponsor
• 15 VIP tickets to attend all parade and festival events
• Sponsor logo on all printed, social media and web marketing materials
• Logo on Waterbury PR Parade website for one year linked to sponsor website
• Float or company vehicle in Parade (provided by sponsor)
• Banner placed on stage (provided by sponsor)
• Exhibitor booth and table at the Festival (provided by sponsor)
• 1 Full Page Color Ad in the event Raices Gala on November 2023. 
• 5 VIP Tickets to the Inaugural Raices Gala in November 2023. 
• Prominent mention on social

Coquí Level Investment                                                              $3,500.00 

• Prominent mention in promotional announcements advertising on radio/TV/social media campaigns during the six weeks preceding the event
• 12 VIP tickets to attend all events
• Sponsor logo on all printed, social media and web marketing materials
• Logo on Waterbury PR Parade website for one year linked to sponsor website

• Banner placed on stage (provided by sponsor)
• Float or company vehicle in Parade (provided by sponsor)
• Exhibitor booth and table at Festival (provided by sponsor)

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Flamboyán Level Investment                                                    $1,500.00 

• Prominent mention in promotional announcements during the four weeks advertising radio/TV campaigns.
• 10 tickets for all VIP Events
• Sponsor logo in all printed, social media and web marketing materials
• Logo on Waterbury PR Parade website for one year linked to sponsor website
• Banner placed on stage (provided by sponsor)
• Float or company vehicle in Parade (provided by sponsor)
• Exhibitor booth and table at the Festival (provided by sponsor) 

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Laton City (Brass City) Investment                                                     $800.00  

• Logo placement in promotional announcements during the two weeks advertising TV campaigns.
• Company mention on all printed, social media and web marketing materials.
• Sponsor name on Waterbury PR Parade website for one year linked to sponsor website
• 6 tickets for all VIP Events
• Float or company vehicle in Parade (provided by sponsor)
• Exhibitor booth and table at the Festival (provided by sponsor) 

 

El Morro Investment                                                                    $500.00

• 2 tickets for all VIP Events
• Company name mention on all printed, social media and web marketing materials
• Sponsor name on Brass City PR Parade website for one year linked to sponsor website
• Float or company vehicle in Parade (provided by sponsor)

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To confirm your participation, complete your registration, select your support level and make your payment.

 

Alternatively, you can send the completed Sponsorship form to us before March 15, 2023 along with your check payable to:

 

Waterbury Puerto Rican Parade & Festival Committee 
c/o Afro-Caribbean Cultural Center 

Nelson Rafael Roman
50 Wacona Avenue, 5T 

Waterbury, CT 06705

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